Standards in advertising
نویسندگان
چکیده
منابع مشابه
Advertising Standards and Online Advertising
The technological transformation and automation of digital content delivery has revolutionized the advertising industry. Increased reliance on automation has also led to requirements for standardization of advertising formats. This paper examines how the memorability of banner advertising changed with the introduction of new standards regularizing the size of display advertising. Using data fro...
متن کاملStandardization, Standards and Online Advertising
The technological transformation and automation of digital content delivery has revolutionized the media industry. Increased reliance on automation has also led to requirements for standardization of content-delivery formats. This paper examines how the memorability of banner advertising changed with the introduction of new standards regularizing their format. Using data from randomized field t...
متن کاملStandards for pharmaceutical advertising in Canada.
R Cooper and David Schriger report their analysis of original research cited in pharmaceutical advertisements appearing in medical journals published in the United States. However, the standards for advertisements in US medical journals differ from those for Canadian ones. Almost all of the advertisements appearing in the latter are reviewed and precleared by the Pharmaceutical Advertising Advi...
متن کاملAdvertising in a Competitive Market: The Role of Product Standards, Customer Learning, and Switching Costs
Vol. L (August 2013), 489–504 *Eric T. Anderson is Hartmarx Professor of Marketing, Kellogg School of Management, Northwestern University (e-mail: eric-anderson@ northwestern. edu). Duncan Simester is NTU Professor of Management Science, MIT Sloan School of Management, Massachusetts Institute of Technology (e-mail: [email protected]). The authors thank their research assistant, Hojin Jung, for h...
متن کاملActivity-Based Advertising: Auctioning Advertising in Context
Internet advertising has seen tremendous revenue growth through its ability to effectively target consumer interest. However, it fails to reach consumers in as wide a range of activities as traditional advertising. This paper describes the opportunity for performing highly targeted activity-based advertising. By better representing human needs and activities, it will become possible to effectiv...
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ژورنال
عنوان ژورنال: BMJ
سال: 1999
ISSN: 0959-8138,1468-5833
DOI: 10.1136/bmj.318.7179.330